About Us

WE 🧡 PROBLEMS

Who We Are

Full-service product development house with end-to-end manufacturing – better, smarter, and faster than ever before.

Our Vision

To be the food industry’s first call – known for our speed, trusted for our quality, and chosen for our reliability.

Our Mission

To solve the food industry’s toughest problems – creatively, collaboratively, and with unrivaled speed and execution.

Rubix Foods is a full-service product development house with end-to-end manufacturing capabilities. We blend culinary creativity, food science, and consumer intelligence to fuel innovation for the industry’s most exciting, high-momentum brands. From concept to commercialization, we streamline and accelerate the entire product development journey – delivering white-glove service, disciplined execution, and consistent results that raise the bar every time.

Our History

Spanning nearly four decades and five generations, Rubix is deeply rooted in innovation.

Aaron Block

1942

The Max Block Canning Company, founded in 1910, is sold to Vita Foods®; Aaron Block joins the business.

1948

Aaron Block and Aaron Lapin co-found Reddi-Wip in Jacksonville, Florida.

1965

Mickey Block, Aaron’s son, builds the first U.S. ultra-high temperature (UHT) dairy plant – extending shelf life from 14 to 60 days.

Beatrice logo

1978

Mickey Block’s UHT dairy plant is acquired by Beatrice Foods Corporation.

1981

Darifair Foods is founded as the first national dairy supplier.

1990s

Darifair becomes the nation’s largest producer of portion-controlled private label sour cream.

1996

Darifair becomes a founding member of Research Chefs Association (RCA), shaping the future of Culinology®.

1997

Darifair introduces mashed potato blends to foodservice.

1998

Darifair introduces a clean-label cream alternative, improving nutrition, stability, color, and texture.

2000s

Darifair leads national dairy programs for leading foodservice brands.

2005

Darifair invests in its first HTST skid rig, expanding R&D and culinary capabilities.

2008

Third-generation Block family leadership begins, with a renewed focus on culinary and science.

2011

Darifair introduces functional, clean-label specialty sauces to foodservice.

Arbor Investments logo

2019

Darifair partners with Arbor Investments to accelerate growth.

2020

Darifair breaks ground on its 50,000 sq. ft. Innovation Center and headquarters in Jacksonville, Florida.

2021

Darifair rebrands as Rubix Foods, expanding beyond dairy into end-to-end product development.

2022

Rubix Foods opens state-of-the-art Innovation Center in Jacksonville, Florida.

2024

Rubix Foods Innovation Center achieves FDA-registered food manufacturing status.

2024

Rubix Foods launches an award-winning influencer program delivering real-time, proprietary data to inform menu development.

Arbor Investments logo

2025

Arbor Investments reinvests in Rubix Foods, ushering in new leadership and growth.

2025

Rubix Foods names Ryan Smith CEO to lead its next phase of growth and innovation.

Proud Partners Of

Where to next?

Rubix Foods in Jacksonville FL

Innovation Center

This first-of-its-kind facility in Jacksonville, Florida delivers food innovation from research to rollout, all under one roof.

Formulate

We know that no two problems are alike. Sometimes you need a clean, smart and fully customized solution made at warp speed.

Stop, Collaborate and Rubix!

Got a problem? Good. We love problems. Tell us a little more about your food challenges and together, we’ll Rubix It!