About Us

WE 🧡 PROBLEMS

Who We Are

A leading culinary and food science-focused provider of flavors and ingredients for restaurants & manufacturers.

Our Vision

To foster greater collaboration, advancements and possibilities in the development of food.

Our Mission

To solve the food industry’s toughest problems creatively, collaboratively and efficiently.

We’re Rubix Foods; A problem-solving partner to some of the biggest, most exciting brands in the world. For nearly four decades and five generations, we’ve tackled some of the toughest challenges facing the food industry. So for us, “Rubix” just makes sense; It’s the act of harnessing all your knowledge, expertise and creativity to solve dynamic challenges with speed, accuracy and the utmost efficiency.

Got a problem? Good! We Love Problems. Let’s Rubix it!

Our History

Spanning nearly four decades and five generations, Rubix is deeply rooted in innovation.

1948

Aaron Block and Aaron Lapin co-found Reddi-Wip in Jacksonville, Florida.

1957

Mickey Block, Aaron’s son, builds the first ultra-high temperature (UHT) dairy plant in the U.S. – extending the shelf life of dairy from 14 to 60 days.

Beatrice logo

1978

Mickey Block’s UHT dairy plant is sold to the Beatrice Corporation.

1985

Darifair Foods is founded and chartered as the first national dairy supplier.

1990s

Darifair becomes the nation’s largest producer of portion-controlled private label sour cream.

1990s

Darifair brings mashed potato blends to foodservice.

2000s

Darifair leads the development of national dairy programs for several high-profile foodservice brands.

2005

Mickey Block steps down, naming Andy Block CEO, Bill Block CFO/COO, and Jeffrey Block Executive Vice President, ushering in a 3rd generation of Block family leadership with a renewed focus on culinary and science.

2015

Midd McManus joins Darifair as President, signaling a commitment to dynamic growth in both talent and capabilities beyond dairy.

2017

Darifair introduces economical, clean label specialty sauces to food service.

Arbor Investments logo

2019

Darifair partners with Arbor Investments to continue its strong track record of growth.

2020

Darifair breaks ground on their new 50,000 sq. ft. Innovation Center and Headquarters  in Jacksonville, Florida.

2021

Darifair rebrands as Rubix Foods, showcasing its growth beyond dairy into a premier flavor and ingredient company.

2022

The brand new, state-of-the-art Rubix Foods Innovation Center is set to open in Jacksonville, Florida.

Where to next?

Innovation Center

This first-of-its-kind facility in Jacksonville, Florida will deliver food innovation from research to rollout, all under one roof.

Formulate

We know that no two problems are alike. Sometimes you need a clean, smart and fully customized solution made at warp speed.

Stop, Collaborate and Rubix!

Got a problem? Good. We love problems. Tell us a little more about your food challenges and together, we’ll Rubix It!