About Us


Who We Are

A leading culinary and food science-focused provider of flavors and ingredients for restaurants & manufacturers.

Our Vision

To foster greater collaboration, advancements and possibilities in the development of food.

Our Mission

To solve the food industry’s toughest problems creatively, collaboratively and efficiently.

We’re Rubix Foods; A problem-solving partner to some of the biggest, most exciting brands in the world. For nearly four decades and five generations, we’ve tackled some of the toughest challenges facing the food industry. So for us, “Rubix” just makes sense; It’s the act of harnessing all your knowledge, expertise and creativity to solve dynamic challenges with speed, accuracy and the utmost efficiency.

Got a problem? Good! We Love Problems. Let’s Rubix it!

Our History

Spanning nearly four decades and five generations, Rubix is deeply rooted in innovation.

Aaron Block


The Max Block Canning Company, founded in 1910, was sold to Vita Foods®, where Aaron Block, Max’s son, joined the company.


Aaron Block and Aaron Lapin co-found Reddi-Wip in Jacksonville, Florida.


Mickey Block, Aaron’s son, builds the first ultra-high temperature (UHT) dairy plant in the U.S. – extending the shelf life of dairy from 14 to 60 days.

Beatrice logo


Mickey Block’s UHT dairy plant is sold to the Beatrice Foods Corporation.


Darifair Foods is founded and chartered as the first national dairy supplier.


Darifair becomes the nation’s largest producer of portion-controlled private label sour cream.


Darifair brings mashed potato blends to foodservice.


Darifair developed a revolutionary clean-label cream replacement that eliminated a multitude of problems associated with traditional heavy cream, including improved nutritional data, stability, color degradation and texture.


Darifair leads the development of national dairy programs for several high-profile foodservice brands.


Dairfair invested in their first HTST skid rig, expanding their R&D and culinary capabilities and propelling the business into value-added ingredient innovation.


Mickey Block steps down, naming Andy Block CEO, Bill Block CFO/COO, and Jeffrey Block Executive Vice President, ushering in a 3rd generation of Block family leadership with a renewed focus on culinary and science.


Darifair introduces economical, clean label specialty sauces to food service.


Midd McManus joins Darifair as President, signaling a commitment to dynamic growth in both talent and capabilities beyond dairy.

Arbor Investments logo


Darifair partners with Arbor Investments to continue its strong track record of growth.


Darifair breaks ground on their new 50,000 sq. ft. Innovation Center and Headquarters  in Jacksonville, Florida.


Darifair rebrands as Rubix Foods, showcasing its growth beyond dairy into a premier flavor and ingredient company.


The brand new, state-of-the-art Rubix Foods Innovation Center opens in Jacksonville, Florida.

Proud Partners Of

Where to next?

Rubix Foods in Jacksonville FL

Innovation Center

This first-of-its-kind facility in Jacksonville, Florida delivers food innovation from research to rollout, all under one roof.


We know that no two problems are alike. Sometimes you need a clean, smart and fully customized solution made at warp speed.

Stop, Collaborate and Rubix!

Got a problem? Good. We love problems. Tell us a little more about your food challenges and together, we’ll Rubix It!