The NEXT Flavor Report is a first-of-its-kind compilation of third-party market research and proprietary data gathered by the Rubix Foods NEXT Flavor Network – a collective of influential taste-making social media creators with Gen Z audiences – who have helped us unveil the unfiltered, unbiased and real-time cravings of this highly sought after generation who will reshape the flavor trends and strategies of restaurant menus in 2025.
In this report, we’ll take a deep dive into 5 key flavor trends that Gen Z is driving and teach foodservice brands like you how to apply these findings to your own menu.
Now, who’s ready to feed Gen Z’s craving?
Meet The NEXT Flavor Network – an insight generator comprised of an exclusive group of social influencers who have joined the Rubix team to bring Gen Z-approved concepts to restaurant menus. Meet the taste makers and their flavors!
In August 2024, we hosted an in-person sampling with Lamb Weston, a leading french fry provider, to gather real-time feedback directly from Gen Zers on bold new flavors developed in partnership with The NEXT Flavor Network.
Ready to turn theses trends into traffic-driving menu items that Gen Z consumers will love? No problem.
