Warm Navajo fry bread with bold spreads – Smokey Hatch Chile Cheese Spread by Rubix Foods, Wojapi Jam, & Anasazi Layered Bean Dip.
Dips fit today’s dining mood perfectly: casual but intentional, familiar but surprising. Renewed energy around shareable dips is leading to flavor combinations that ring a nostalgic bell while signaling something fresh.
Younger consumers are eating in nonlinear ways: snacking, grazing and assembling meals around mood rather than daypart. This demand for customization is less about substitutions, and more about autonomy.
Though it’s only on 1% of U.S. restaurant menus today, hatch chile is anticipated to grow 26% through 2030.
Datassential, SNAP, July 2026
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