There’s a booming market of at-home baristas, latte artists, froth fanatics, and flavor chasers on a mission to turn their kitchens into coffee shops. According to the National Coffee Association, 82% of past-day coffee drinkers are sipping at home and over half of past-week coffee drinkers are indulging with specialty coffees.
Enter cold foam: the silky, swirly crown jewel of café culture. It’s the fastest way to take an everyday brew (hot or cold) and turn it into something social-worthy. But, nailing it at home is tricky business and as for the retail cold foams out there? Let’s just say… not all foam is created equal.
A leading beverage brand saw the gap in the cold foam market and rushed in. Their first splash into the category fell flat. Consumers weren’t stirred, let alone shaken. But the promise, growth, and demand for at-home cold foam was too big to ignore.
They knew the next version couldn’t just exist – it had to earn its spot on the shelf. It needed innovation that justified every inch of real estate, and performance that wouldn’t just compete but would command attention. Because in this frothy competitive market, only the boldest cold foam can rise to the top. So, they went back to the drawing board and gave Rubix Foods a call.
With a thorough understanding of what consumers were craving, our team of food scientists rolled up their lab coat sleeves and teamed up with our customer’s product developers to crack the code on cold foam. We created a proprietary technology within two weeks that performed unlike anything else in the market. This cold foam had better texture, better taste, and better test scores in central location testing (CLT). Consumers were drawn to the complementing flavor and texture of this new cold foam and ultimately gave it the green light.
From there, our commercialization maestros and quality wizards joined forces with our manufacturing partners to take this dreamy, creamy foam from prototype to full-scale production—and straight onto grocery shelves nationwide. When science, speed, and a little bit of magic collide, you get a cold foam that actually lives up to the hype.
This first-of-its-kind cold foam blew past sales projections. Our customer didn’t just ride the wave—they made it bigger. Over 10 line extensions later (in various flavors both dairy and dairy-free), this platform has become a powerhouse. We’ve since become our customer’s go-to formula fixers, R&D co-creators, and innovation engine for beverage product development. And trust us… this is only the beginning.
In a world where consumer tastes shift with the scroll of a thumb, standing still is a recipe for irrelevance. But when you mix sharp insights, fearless formulation, and partners who don’t flinch at bold ideas – you don’t just keep up, you set the pace. This cold foam success wasn’t just a win for the shelf; it was proof that when innovation moves at the speed of curiosity, the possibilities are limitless.
The timeline from our very first conversation to our first SKU was 18 months.
We’re nimble. We flex. We deliver. That agility made us a rock-solid partner when we had to adapt to change quickly.
With over 47K #coldfoam posts on TikTok and 62K on Instagram, cold foam is giving main character energy each and every time – and our customer’s lineup is the star of the show.
Good. We love problems! Tell us a little more about your food challenges and together, we’ll Rubix It!
